Novela Cakes Logo

" The Secret Ingredient Is Always Love "

Our Story

Novela Cakes started baking for friends and family which became a full-time obsession. With support from her husband, they became the ultimate duo who are passionate about designing and baking cakes. We take pride in making sweet baked goods! We strive to decorate treats that create what we call a "Sinful Sweet Experience" with a touch of love & creativity.

How We Started

Eloisa's Edibles was established in 2015. And in 2020, the cake shop was renamed to Novela Cakes. You may ask why, and the reason is, " Every cake has a story behind it. " They are all unique and different, which is the beauty behind each cake. Eloisa started baking for friends and family which became a full-time obsession. With support from family and her husband who is passionate about design and visualization, while Eloisa's expertise is chemistry in baking. They became the ultimate duo and continue to deliver quality baked goods to satisfied customers every day. In addition, Novela Cakes aims to produce high-quality ingredients to all of our customers while encompassing the upmost standard in customer service and value.


Meet The Owner

I'm Eloisa, the baker, decorator, and owner of NovelaCakes bakery. I bake, design and deliver custom cakes, wedding cakes, cupcakes, custom cookies, and gourmet cookies for a delivery-only bakeshop in the San Francisco bay area since 2015; NovelaCakes becomes a fun-filled loved home bakery. My first homemade cake was Mickey Mouse for my son's 5th birthday and soon enough I started getting orders. I've taken decorating classes from some of the nation's premier pastry chefs to understand the basic buttercream, candy melts, fondant, wafer paper, and sugar flowers. I'd love you to make an appointment for a cake tasting or custom cakes for birthdays, weddings or anniversary. I bake delicious and not overwhelming confections to share my love of baking. If you'd like to place an order, email me at [email protected] This might be not the best website bio I've put together, but it's a solid start!